California-based Dermagen says it is about to unveil a new high-end anti-aging skin care line called M?ntage Paris. The company says it is going into direct competition with leading French skin care products currently being marketed by companies such as Chanel and Lancome.
The range, which will eventually be expanded to include up to 25 different products, is described as high potency and according to the company ‘will compare favorably with products that are already on the market and it could considerably add to the company’s bottom line’.
The company intends to handle all manufacturing aspects of the product line, as well as the marketing strategy. Its sales strategy has to date been largely confined to the internet, and in line with this it says it has reserved the domain montageparis.com. It added that initially the product would be promoted to retailers and wholesalers via the internet and trade shows.