To celebrate hard-working moms everywhere this Mother’s Day, Chandra Wilson, star of ABC’s hit show Grey’s Anatomy, has teamed up with new Crest Whitestrips Daily Multicare in a campaign to reward multicaring moms across the country and ensure this is her brightest Mother’s Day yet.
Recognizing the active and tiring role that all multicaring moms face, Chandra is helping to brighten up this Mother’s Day for one lucky mom with a chance to win the “Brightest Mother’s Day Makeover.” Beginning May 7, people everywhere can log onto BrightestMom.com to nominate their own mother for a chance to win a day of pampering and relief from her daily tasks. The winning mom will receive a personal, in-home beauty makeover by a team of experts and a break from her daily household responsibilities. While the winner receives a consultation with a personal stylist and beauty expert-including how to brighten her smile in just five minutes a day-all of her household duties will be taken over for a day by a housekeeper, gardener and chef.
In addition to the contest, Chandra will be offering mothers some of her own tips and multitasking tricks to pamper themselves and brighten their day in as little as five minutes. Consumers can log on to BrightestMom.com to read how Chandra manages to take time for herself every day.
“As a working mother with a very demanding schedule, I know the challenges moms face juggling their home life and career. My three children’s needs always come before my own, so it’s hard for me to find the time to relax and take even five minutes for myself,” says Wilson. “I’m so excited to be able to reward moms for all their hard work, and help them discover quick and simple ways to treat themselves.”
How the contest works: To enter, consumers can log on to BritghtestMom.com from May 7 through May 31, 2007 to submit a short essay detailing what makes their mom the most multicaring. A panel of judges will review the entries and announce a winner. To celebrate moms all month long, BrightestMom.com will also be giving away kits of Crest Whitestrips Daily Multicare, the new five minute daily teeth whitener, for each day the contest runs.
Making everyone smile: For every box of Crest Whitestrips Daily Multicare sold during the month of May, $1 (up to $10,000) will be donated to one of Chandra’s favorite charities, the RTC at Santa Monica-UCLA Medical Center. The RTC is nationally recognized for its exemplary treatment, education, and prevention programs for sexual assault victims. For more information — or to nominate your multicaring mom — visit BrightestMom.com.