Holiday

Consumer :: Why we buy bad gifts for the ones we love most

This holiday season, another woman who loves the rock band No Doubt will receive a plaid skirt that only the band’s singer, Gwen Stefani, could pull off. Another athletic guy will receive an oversize sports jersey — even though off the field he prefers Brooks Brothers. Why are we so terrible at predicting the tastes of the ones we love? A new study explains why familiarity with another person actually makes predicting their tastes more difficult.

Nanotechnology :: Dreaming of a nanotech Christmas – buy nanotechnology

The results of the first large-scale empirical study of how consumers consider risks and benefits when deciding whether to purchase or use specific nanotechnology products will appear in the December 2006 issue of the journal Nature Nanotechnology. The article’s lead author, Steven C. Currall and co-author, Neal Lane, will report their findings at a program at 2 p.m. Tuesday, Dec. 5, at the Woodrow Wilson International Center for Scholars.

Workout :: Nike+iPod Sport Kit raises privacy concerns

This holiday season, gift-givers may unwittingly give their favorite athlete a workout accessory that can double as a tracking device. Computer scientists at the University of Washington show potential breaches of privacy related to the Nike+iPod Sport Kit.

Diet :: The ‘Freakonomics of food’

New research, in “Mindless Eating: Why We Eat More Than We Think,” shows that most holiday overeating, is due to the cues around us — family and friends, packages and plates, shapes and smells, distractions and distances, cupboards and containers. Dubbed the “Freakonomics of food,” the studies in “Mindless Eating” also show how we can reverse these cues to eat less and enjoy it more.

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