Today Charmin unveils the first ever, fully-staffed, deluxe public restrooms in New York City’s Times Square just in time for the holiday season. Doris Roberts, America’s favorite mom from TV’s “Everybody Loves Raymond,” will inaugurate the stalls with the ceremonial “first-flush” and ribbon cutting.
The Charmin Restrooms — an installation of 20 plush restrooms — offer the convenience of easily accessible, family-friendly facilities in a high-traffic area during the busiest time of year. The Restrooms are staffed with attendants to service each stall after every use. Additional luxuries include baby changing stations, stroller parking, seating areas, tourist information and aromatherapy.
“Charmin Restrooms is a modern miracle for moms,” said Roberts, a mother and grandmother herself who was no stranger to the struggle of hunting for clean public restrooms with children in tow.
Charmin has taken over a major storefront in Times Square and converted it into the Charmin Restrooms. A new take on experiential marketing, the space brings to life Charmin’s luxurious feel, providing visitors the comforts of home when and where they need it the most.
“With an estimated 15.3 million people from around the globe visiting New York City this holiday season, Charmin wants to make the hunt for clean public restrooms easier for families,” said Dennis Legault, Brand Manager for Charmin. “The Charmin Restrooms offer cleanliness, privacy and comfort for all who use its facilities, and guarantees an irreplaceable bathroom experience in the heart of Times Square.”
Charmin expects more than 330,000 people from all over the world to visit the Restrooms during this holiday season. With that many visitors, approximately 43,200 regular rolls of bath tissue, or 10,800 Mega Rolls, are expected to be used over the course of the program.
The Charmin Restrooms are located at 1540 Broadway in Times Square between West 45th and West 46th Street and are open to the public from 8:00 AM to 11:00 PM seven days a week. Restrooms will be open all day on Thanksgiving and until 6pm on Christmas Eve and New Year’s Eve. Restrooms will be closed on Christmas day.