Excerpta Medica, an Elsevier business that has delivered medical communications for over six decades, has merged with corporate sibling Elsevier Interactive Solutions (EIS), an award-winning interactive health communications agency with more than a decade’s experience creating online marketing and educational programs for leading healthcare brands.
Excerpta Medica will now be able to offer customers in the pharmaceutical and biotechnology industries a full range of comprehensive, turn-key communication solutions that combine important and timely clinical content with innovative online tools.
“As the online channel becomes increasingly important to our clients, we can now provide them with seamless access to a proven pioneer in interactive health care marketing,” says Greg Samios, President of Excerpta Medica. “Health care organizations now have a choice: juggle work amongst several agencies for integrated campaigns, or work with us and benefit from the time- and cost-savings of having all the services they need in one organization.”
To reflect the merger, EIS has changed its name to Excerpta Medica Interactive (http://www.ExMInteractive.com/) and will operate as a division of Excerpta Medica. Excerpta Medica Interactive will service clients globally from its offices in Toronto.