The booking of the Tata Nano is open from April 9 and will continue up to the end of day on April 25, 2009. Tata Motors has entered into agreements with 18 preferred banks / NBFCs to enable prospective customers to get finance and facilitate booking of the car. The sale of application forms has already started from April 1, to a very encouraging response.
The Tata Nano website has recorded over 50 million (five crore) hits, including over 20 million (two crore) hits in the fortnight since the launch on March 23, 2009. The forms are available at a price of Rs300 (for online booking Rs200).
The forms can be bought at over 30,000 locations in about 1,000 cities through Tata Motors passenger car dealerships, State Bank of India and its branches, its subsidiaries and associates, other preferred financiers, and outlets of Westside, Croma, World of Titan and Tata Indicom exclusive stores. The forms come with a range of offers from select associate Tata group companies up to Rs1,100.
Customers can either pay the entire booking amount — of Rs95,000 (Tata Nano Std), Rs120,000 (Tata Nano CX), and Rs140,000 (Tata Nano LX) — themselves or seek financing of the booking amount.
Source: Tata Group