Healthcare :: Patient-centered approach can backfire

Today’s doctors are trained to take a more “patient-centered” approach toward healthcare. That means educating patients about their conditions, encouraging questions and collaboration, discussing how the condition affects the patient emotionally, and involving patients in treatment decisions.

Psychology :: What do we see when we look at ads?

How do consumers look at advertisements? Most marketing textbooks advance the theory that looking at ads is a predominantly ?dumb process,? driven by visual stimuli such as the size of the ad or the color of the text. However, new research by researchers from the Netherlands and the University of Michigan uses eye-tracking software to reveal that it may be our goals ? the tasks we have in mind ? that drive what we pay attention to, even during a few seconds of ad exposure.

Breast Implants :: Breast implants linked to higher long-term suicide risk

The long-term risk of suicide is tripled for women who have undergone cosmetic breast implant surgery, concludes a study in the August Annals of Plastic Surgery, published by Lippincott Williams & Wilkins, a part of Wolters Kluwer Health. This long-term study further confirms the link between breast implants and a strikingly high risk of suicide and other related causes of death.

Love :: Macho men are seen as bad choice for long-term love

Women see ?masculine? men as unsuitable long-term partners, new research suggests. Conversely, the psychologists from Durham and St Andrews Universities found that men with feminine facial features are seen as more committed and less likely to cheat on their partners.

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