Brain :: Deal or no deal – Need for immediate reward linked to more active brain region
How people might play the popular game show — whether they’d accept an offer for quick cash or hold out for the chance to win $1 million — probably has less to do with what?s inside each briefcase than what’s inside each contestant’s brain, suggests a study. While researchers didn’t study players of the game, their research in normal adults provides new insight about reward-based decision making and may have implications for understanding and treating addiction.