HIV :: 100% condom-use programme in Thailand

The 100% condom-use programme in Thailand, implemented nationally in 1991, has been widely recognised and documented as an impressive success in achievement of behaviour change. The programme aimed to bring about 100% condom use in commercial sex.

Brothel owners, brothel-based sex workers, and their clients were targeted with simultaneous National AIDS Education and Condom Promotion Campaigns125 that used the mass media and workplace programmes.

Condoms were made freely available at all sex establishments.

— The Lancet

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