Healthcare :: GE Healthcare Re-Imagines Radiology at RSNA Conference

GE Healthcare, a unit of General Electric Company (NYSE:GE), today kicked off its participation in the 2006 Radiological Society of North America (RSNA) conference in Chicago with a focus on the company?s ‘Radiology Re-imagined’ theme along prominent displays of breakthough products that highlight the company?s exhibit booth.

GE also announced a new agreement with Cleveland Clinic, one of the nation?s top three hospitals, to help increase access to colon cancer diagnostic technologies for patients across the country. GE, Cleveland Clinic and AmSurg, the nation?s leading operator of single-specialty ambulatory surgery centers (ASCs), will work together to provide and interpret (CT) colonography technology, also known as virtual colonoscopy, in outpatient centers across the U.S.

During the RSNA conference, GE will showcase technologies that will help Radiologists transform healthcare delivery from a focus on treating late disease to a focus on early health, with prevention and pre-symptomatic disease detection.

“GE Healthcare is the only healthcare organization with the strength to bring together the best in science, technology, and business to redefine the frontiers of discovery, diagnosis, treatment and information management,? said Joe Hogan, president and CEO of GE Healthcare. ?We want all RSNA attendees this year to experience the transformation of healthcare that we call ?Early Health,? which enables our clinical partners to find disease sooner to help people live longer, fuller lives.?

The first vendor news conference during RSNA 2006 will be sponsored by GE, titled “GE Healthcare Delivers Cardiac Imaging at 70% Lower Dose – Company Introduces New CT System” and will be held:

Monday, November 27, 2006
1:00 p.m. – 1:30 p.m.
RSNA News Conference Room
McCormick Place Lakeside Center, Level 2, Room E252

Among the other technologies displayed in the GE Healthcare booth:

The Breakthrough 2007 LOGIQ? 9 Ultrasound system that goes beyond ordinary technologies with third-generation Speckle Reduction Imaging in High Definition (SRI-HD) and Tomographic Ultrasound Imaging (TUI).
The Senographe? Essential?s groundbreaking 24×31 cm active field of view is the largest field of view for mammography available in the industry, and means that the Essential can precision-image virtually any woman, in a single exposure per view.

The new Advantage Workstation (AW) VolumeShare 2TM, an advanced image visualization and analysis tool built on the trusted Advantage Workstation? platform, that optimizes workflow while providing uncompromising image quality, applications flexibility, reliability, and speed.

GE?s next generation MR-guided intra-operative surgical suite, which uses three-dimensional imaging to navigate and validate treatments to help increase both the accuracy and speed of interventions while improving patient outcomes.

The Signa? HDx 3.0T MR system has new parallel imaging, a new reconstruction engine and extensive advanced XV applications that deliver new levels of speed, detail and confidence.

The Innova? 3131 BiPlane Imaging System allows physicians to simultaneously image multiple angles for critical procedures ? including cardiology, neurology and oncology.

GE?s combined Centricity? Imaging PACS 3.0 and AW Suite 2.0 advanced visualization solution allows on-demand access to raw data which provides clinicians with tools necessary for sifting through most data-intensive procedures ? optimizing workflow, image quality, application flexibility and speed without needing to move to a separate workstation.

GE’s Centricity Imaging RIS-IC (formerly IDX? Imagecast?) solution, is the latest web-based radiology information management software aimed at helping clinicians manage the administrative and clinical requirements of a radiology department?from a community hospital to an out-patient imaging center to the complex needs of the integrated delivery network (IDN).

Also during RSNA, the GE ?Expert Learning Experience? will provide a unique customer 3-stop interactive experience at new learning centers kiosks, called ?Expert Bars.? The Expert Bars will provide clinicians with personalized learning sessions as well as a look at GE?s vision for the future of healthcare.

GE’s Technology Pavilion at RSNA highlights healthcare research and development including the new, targeted diagnostics, as well as information technologies solutions and imaging equipment that will enable physicians to predict, diagnose, inform, treat and monitor disease.

The company also continues highlighting ?Radiology Re-imagined? by unveiling new visual elements at RSNA. A new theme graphic shows a physician who blows a dandelion, with the visual twist of the flying seeds turning into a complex molecular structure. The molecule formed is the Pittsburgh Compound B (or PiB) molecule. In 2003 GE Healthcare licensed a broad class of imaging compounds from the University of Pittsburgh. These compounds attach to beta-amyloid plaque in the brain allowing the plaque to be imaged with positron emission tomography (PET). By using these compounds to measure the levels of beta-amyloid during clinical trials, it should be possible to measure the effectiveness of drug therapies being developed to combat Alzheimer?s disease.

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