HIV :: Bristol-Myers Squibb & National AIDS Fund announce World AIDS Day Campaign

Bristol-Myers Squibb Company (NYSE: BMY) in cooperation with the National AIDS Fund today launched the third annual “Light to Unite” campaign in support of World AIDS Day. This year’s “Light to Unite” program shines a light on the devastating impact of the HIV/AIDS epidemic in underserved communities throughout the United States. Bristol-Myers Squibb and the National AIDS Fund are encouraging people across the country to visit http://www.lighttounite.org/ to show their support and to educate themselves and others on emerging HIV/AIDS issues within diverse communities across the U.S.

Health Care :: Many patients don’t understand prescription medicine labels

Many people don’t fully understand the seemingly simple label instructions on their prescription medication, according to a Northwestern University study of low-income patients. Nearly half of the patients in the study misinterpreted at least one or more out of the five prescription labels they were shown. Patients with low literacy made the most mistakes, but even people with a high-school education and higher had problems. The reason is awkward wording, according to the researcher.

Brain :: MRI shows brains respond better to name brands

Your brain may be determining what car you buy before you’ve even taken a test drive. A new study gauging the brain’s response to product branding has found that strong brands elicit strong activity in our brains. The findings were presented today at the annual meeting of the Radiological Society of North America.

Osteoporosis :: Elderly prefer pill to avoid fractures in osteoporosis

In a recent survey, published in Journal of Rheumatology, of 67 adults, who were mean of 78 years old, at risk for hip fracture due to the bone-thinning disease osteoporosis, the majority stated a preference for taking a bone-building pill over wearing an external hip protector.

Diabetes :: PhRMA Launches New Campaign To Improve Diabetes Awareness

With nearly 21 million Americans today suffering from diabetes and as many as 6.2 million unaware that they have the disease, the Pharmaceutical Research and Manufacturers of America (PhRMA) launched a new multi-media national health education campaign on diabetes awareness.

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