Contraceptive :: Today Sponge Contraceptive – New Look for Women of Today

Synova Healthcare Group, Inc. announced that the Today(r) Sponge, the first and only female contraceptive to combine a spermicide with a barrier contraceptive, is unveiling its exciting new look this summer.

This updated, bold design will appeal to a whole new generation of women who may not be aware of the benefits of the Today(r) Sponge. The Today(r) Sponge is an easy-to-use, hormone-free contraceptive that offers 24-hour protection against pregnancy.

Women who use hormone-free contraceptives look first to their doctors and then to the internet for their contraceptive information. The Today(r) Sponge website is new, interactive and designed to appeal to “Today’s Women.” It will provide them with the information they need to make smart contraceptive decisions.

The Today(r) Sponge is a unique and innovative birth control option for women of all ages. It is ideal for women in a variety of life situations such as health conscious women, women who are contraindicated to hormones, those who have an “on-the-go” lifestyle and those who are breastfeeding or in-between pregnancies.

“It is important to offer women options when it comes to choosing a birth control method. For my patients who may not be aware that the Today(r) Sponge is back on the shelves, I’m excited to tell them about its benefits — especially the hormone-free aspect,” said Dr. Shari Brasner, Assistant Clinical Professor, Obstetrics, Gynecology and Reproductive Health, Mount Sinai School of Medicine in New York.

The Today(r) Sponge is safe, effective and has been used by millions of women. In clinical trials, the Today(r) Sponge has proven to be 89% – 91% effective in preventing pregnancy with no serious adverse events reported in over 1800 Today(r) Sponge users(1). The Today(r) Sponge prevents pregnancy in three ways: as a barrier method, blocking the entry of sperm into the cervix, by the continual release of the spermicide nonoxynol 9 which kills sperm and the absorption of sperm by the soft foam sponge.

The official Today(r) Sponge branding re-launch will consist of a comprehensive, multi-media advertising campaign designed to educate women about the unique benefits of the product. The latest product information on the Today(r) Sponge, tips on how to choose your contraceptive and the benefits of hormone-free contraception can be found at the new Today(r) Sponge website www.todaysponge.com.

In January 2007, Synova Healthcare Group, Inc. acquired Allendale Pharmaceuticals, Inc. and the rights to the Today(r) Sponge. Synova’s goal is to bring the Today(r) Sponge back to its leadership position when it was used by millions of women.

Stephen E. King, Chairman and CEO of Synova Healthcare Group, Inc. said, “Synova is thrilled to bring this important birth control option back to the many Today(r) Sponge devotees and to a whole new generation of women seeking innovation in over-the-counter, hormone-free contraception.”

This easy-to-use, hormone-free, female controlled contraceptive is widely available without a prescription in pharmacies, retailers and grocery stores nationwide including: CVS, Duane Reade, Longs Drugs, Walgreens, Target, Wal- Mart, A&P, HEB, and Publix. It is also available online at: amazon.com, drugstore.com and thetodaystore.us.


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