A $8.7 million community information and education campaign in Australia will encourage new mothers to start and continue to breastfeed their babies.
Research will explore the reasons why many Australian mothers decide not to breastfeed or to stop breastfeeding before the recommended period of six months.
Practical and up-to-date information will be provided to parents in take-home packs after the birth. From August 2008, a public education campaign will target messages to expecting and new parents about the importance of breastfeeding in promoting good health and resistance to disease throughout life.