Depression :: Anchen’s Bupropion Extended-Release Tablets for major depressive disorder patients

The U. S. Food and Drug Administration (FDA) today approved the first generic version of Wellbutrin XL (Bupropion hydrochloride) Extended-Release Tablets, which are indicated for the treatment of major depressive disorder (MDD). The approval is an important step in the agency’s effort to increase the availability of lower-cost generic medications. In 2005, Wellbutrin XL was the 21st highest-selling brand-name drug in the United States, with sales totaling $1,326,323,000 as reported in the online magazine Drug Topics.

Consumer :: Feeling sad about Iraq, it won’t keep you from buying American products

The United States’ involvement in Iraq has generated a lot of debate about the potential impact on American businesses abroad. Yet, very little systematic research has addressed the effect of geo-political conflicts on consumer decision-making. Now, a new study explores how our range of reactions to political events may affect purchasing. Notably, the researchers found that not all negative feelings towards a country will lead to product evaluations based on country of origin.

The message in advertising is irrelevant, new research shows

Creativity and emotion are what makes advertising successful, not the message it is trying to get over, new research shows. Dr Robert Heath, from the University of Bath’s School of Management, found that advertisements with high levels of emotional content enhanced how people felt about brands, even when there was no real message.

Brain :: MRI shows brains respond better to name brands

Your brain may be determining what car you buy before you’ve even taken a test drive. A new study gauging the brain’s response to product branding has found that strong brands elicit strong activity in our brains. The findings were presented today at the annual meeting of the Radiological Society of North America.

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