Creativity and emotion are what makes advertising successful, not the message it is trying to get over, new research shows. Dr Robert Heath, from the University of Bath’s School of Management, found that advertisements with high levels of emotional content enhanced how people felt about brands, even when there was no real message.
Researchers at the Department of Energy’s Lawrence Berkeley National Laboratory and the University of California at Berkeley have found clues to part of the complex question of how sex evolves, through ongoing studies of the nematode Caenorhabditis elegans. They have identified a key family of genes that code for closely related zinc-finger proteins that help bring C. elegans chromosomes together during meiosis, the specialized cell division that produces gametes, or sex cells.
Hydrogen-powered cars that do not pollute the environment are a step closer thanks to a new discovery which promises to solve the main problem holding back the technology.
A panel of academic, industry and government representatives, presenting at the ACNP Annual Meeting, concluded that several factors have impeded the development of novel treatments for mental illness, including: incomplete understanding of the impact of mental illness on the brain; continued skepticism of results from animal models for certain disorders, and an outdated paradigm of treatment and the industry preference toward so-called “me-too” drugs.
Max Planck researchers in Halle observe self-organization of atoms in circular atomic pens.
Skin damage caused by radiation treatment in cancer patients can be treated with tea extracts and researchers believe that this might be due to anti-inflammatory properties of tea which are extremely beneficial to damaged skin.
Adolescents who play violent video games may exhibit lingering effects on brain function, including increased activity in the region of the brain that governs emotional arousal and decreased activity in the brain’s executive function, which is associated with control, focus and concentration, revealed in a study.
A new study, presented at the annual meeting of the North American Association for the Study of Obesity, provides the first ever scientific proof that if you eat slowly, you will eat less, and you will enjoy the meal more, and the most important it will keep you slim.
New research shows that whites often avoid using race to describe other people, particularly in interactions with blacks. However further research reveals that such efforts to appear colorblind and unprejudiced are associated with less-friendly nonverbal behaviors. “By their nonverbal behavior alone, the whites who are trying to appear colorblind to impress their black partners ironically come across as distant and unfriendly,” said Samuel R. Sommers, Ph.D., assistant professor of psychology at Tufts University.
Researchers in the Oregon Health & Science University Digestive Health Center are first to report that screening people with chronic heartburn or pre-cancer of the esophagus in an office setting using a “skinny scope” is as accurate, less expensive and less risky than a traditional sedated screening in a procedure room — and patients prefer it. The findings are published online and in print in this month’s issue of the American Journal of Gastroenterology.