Health :: Farewell chicken tenders

Northwestern University is using an economics theory to rehab people with lousy health habits. Researchers want participants to just change two unhealthy behaviors to see if the others will tag along. Sort of a buy two, get two free sale based on the Behavioral Economics Theory used by Nobel Prize winner Daniel Kahneman. Couch potatoes also get an arsenal of high-tech tools to help them make the changes.

Psychology :: What do we see when we look at ads?

How do consumers look at advertisements? Most marketing textbooks advance the theory that looking at ads is a predominantly ?dumb process,? driven by visual stimuli such as the size of the ad or the color of the text. However, new research by researchers from the Netherlands and the University of Michigan uses eye-tracking software to reveal that it may be our goals ? the tasks we have in mind ? that drive what we pay attention to, even during a few seconds of ad exposure.

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