In recognition of Skin Cancer Awareness Month this May, Olay and the American Society for Dermatologic Surgery (ASDS) are pleased to announce that “Desperate Housewives” star Marcia Cross will be the spokeswoman for the 2007 “Skin Cancer Takes Friends” campaign, encouraging skin cancer prevention and detection. Emmy-nominated Cross will kick-off a nationwide free skin cancer screening initiative and education effort alerting Americans about the importance of early detection and prevention in the fight against skin cancer.
“I’m proud to be part of a cause that is near and dear to my heart,” explains actress Marcia Cross. “Having had two family members suffer from melanoma, I’ve come to understand the importance of skin cancer detection and prevention. Knowing what I know about the dangers of sun exposure, I take extra care to protect myself with a large hat, sunglasses, daily UV protection, and of course, an annual screening.”
In an effort to encourage Americans to protect not only themselves, but their friends and family as well, dermasurgeons nationwide will volunteer as part of “Skin Cancer Takes Friends” to provide free skin cancer screenings during May, June and July. During this time, women are encouraged to bring their loved ones with them to a participating dermatologist for full screenings, at no cost to either patient.
“Many Americans don’t understand how deadly skin cancer can be. Whether or not you have a family history of skin cancer or any questionable markings on your body, it is vital to get screened annually. A dermasurgeon can recognize even the earliest stages of skin cancer, which will result in early treatment and potentially save a life,” says Alastair Carruthers, M.D, President of the ASDS.
Skin cancer is the most common form of cancer in the US, and the incidence of melanoma (the deadliest form of skin cancer) is rising faster than that of any other cancer. In fact, one in five Americans will get skin cancer in their lifetime, and every 67 minutes, someone in the US dies of melanoma. While some are more at risk than others, anyone, regardless of skin color, ethnicity, age or geography can develop skin cancer. The good news is that when skin cancer is detected and treated early, the majority of cases are curable.
“Education plays a key role in the prevention and detection of skin cancer. Together with the ASDS, our goal is to help women understand the importance of annual screenings, monthly self-examinations and daily UV protection,” explains Bill Brace, Olay Marketing Director.
In its fourth year with a dedicated skin cancer awareness initiative, Olay is committed to increasing Americans’ understanding of this potentially life- threatening disease. Knowledge is power, and knowing the importance of preventative action and early detection can save lives.
Beginning April 1st, log onto skincancertakesfriends.org or asds.net to find a dermatologist offering free “Skin Cancer Takes Friends” screenings in your area.