Consumer :: Feeling sad about Iraq, it won’t keep you from buying American products
The United States’ involvement in Iraq has generated a lot of debate about the potential impact on American businesses abroad. Yet, very little systematic research has addressed the effect of geo-political conflicts on consumer decision-making. Now, a new study explores how our range of reactions to political events may affect purchasing. Notably, the researchers found that not all negative feelings towards a country will lead to product evaluations based on country of origin.