Something strange happens when a consumer learns her favorite product choice isn’t available: Instead of picking the runner-up, she’ll reject it for another alternative, according to a new study in the Journal of Consumer Research.
When first choice isn’t available, why don’t consumers choose obvious second choice?
Consumers who are in a positive mood make quicker and more consistent judgments than unhappy people, according to a new study in the Journal of Consumer Research.
Positive feelings improve consumer decision-making abilities
Different formulations of the nonprescription drug Zyrtec (cetirizine HCl) is approved for the temporary relief of symptoms due to hay fever or other respiratory allergies (sneezing; runny nose; itchy, watery eyes; itchy throat or nose) in adults and children 2 years of age and older.
