Growing catalysts

Porous materials are involved in many chemical reactions that affect our daily lives. Despite their wide use, there is little knowledge about them. Scientists from the Netherlands, United Kingdom and the ESRF have just shed new light on how these materials organise themselves when they are created.

Magnetic whirlpools feed Earth’s magnetosphere

Giant whirlpools of electrically charged gas, some 40 000 kilometres across, have been witnessed above the Earth by a team of European and American scientists. Using data from ESA’s Cluster quartet of spacecraft, the researchers have shown that these whirlpools inject electrified gas into the magnetic environment of the Earth.

Consumer :: Caring sentiments can affect business sense

Imagine you are selling a used car on eBay. You will demand a higher price for the car if your toddler is sitting on your lap, says surprising new research from the December issue of the Journal of Consumer Research. Researchers from the University of Toronto found that simply thinking about a personal relationship causes sellers to set a higher price, even if the relationship is not directly related to the transaction.

The message in advertising is irrelevant, new research shows

Creativity and emotion are what makes advertising successful, not the message it is trying to get over, new research shows. Dr Robert Heath, from the University of Bath’s School of Management, found that advertisements with high levels of emotional content enhanced how people felt about brands, even when there was no real message.

Microcapsules like it hot and salty

Max Planck scientists in Potsdam are developing a new method using salt content and temperature to control the permeability of microcapsules.

Brain :: MRI shows brains respond better to name brands

Your brain may be determining what car you buy before you’ve even taken a test drive. A new study gauging the brain’s response to product branding has found that strong brands elicit strong activity in our brains. The findings were presented today at the annual meeting of the Radiological Society of North America.

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