Body | Page 41 of 274 | SpiritIndia.com

Psychology :: What do we see when we look at ads?

How do consumers look at advertisements? Most marketing textbooks advance the theory that looking at ads is a predominantly ?dumb process,? driven by visual stimuli such as the size of the ad or the color of the text. However, new research by researchers from the Netherlands and the University of Michigan uses eye-tracking software to reveal that it may be our goals ? the tasks we have in mind ? that drive what we pay attention to, even during a few seconds of ad exposure.

Sleep :: Acute sleep deprivation leads to changes in nighttime urine production for men and women

Danish researchers have examined the urinary patterns of sleep-deprived volunteers and have found that a lack of sleep leads to increased urinary output and more salt in urine. The findings were found to be more prevalent in males than females.

Blood Pressure :: Study finds gender differences in renal and other genes contributing to blood pressure

In a new study, researchers examined the differential contribution of genetic factors involved in regulating blood pressure based on samples drawn from a large community. They found significant differences in genetic contributors to blood pressure in males vs. females.

Obesity :: Obesity linked to hyperparathyroidism in chronic kidney disease

For patients with chronic kidney disease (CKD), the risk of elevated levels of parathyroid hormone (PTH), or hyperparathyroidism?a significant complication that increases the risk of cardiovascular problems and death?increases along with body weight, reports a study in the September Clinical Journal of the American Society of Nephrology.

Thyroid :: Role of thyroid hormones in slumber under investigation at Rutgers

While the thyroid has long been linked to metabolism, cutting-edge research underway at Rutgers University-Camden is investigating the possibility that thyroid hormones have an important role in sleep regulation.

Exercise :: Some women benefit more from exercise when emphasis is on health, not appearance

A new study suggests that women with chronic issues with their body-image are more likely to benefit from an exercise class where the instructor emphasizes the health benefits of the workout over improved appearance, even if those women chose the class in hopes of improving their physique.

Stress :: Victimization of NYC Gay Youth linked to Post-Traumatic Stress

Nine percent of young people in a New York City study of lesbian and gay youth meet the criteria for post-traumatic stress disorder (PTSD). The research found that for nearly one in ten of the young participants, experiences growing up lesbian or gay are linked to the same condition that affects many adults who are the victims of violent crime or are in an accident or natural disaster.

Antioxidant :: Antioxidant overload may underlie a heritable human disease

Despite the popular notion that antioxidants, such as vitamins C and E, offer health-promoting benefits by protecting against damaging free radicals, a new study in the Aug. 10 issue of the journal Cell reveals that, in fact, balance is the key. The researchers show in mice that an overload of natural antioxidants can actually lead the heart to failure.

Smoking :: Smokeless tobacco more effective than cigarettes for delivering dangerous carcinogens into the body

It may not be inhaled into the lungs, but smokeless tobacco exposes users to some of the same potent carcinogens as cigarettes. In the August issue of Cancer Epidemiology, Biomarkers & Prevention, a journal of the American Association for Cancer Research, researchers at the University of Minnesota Cancer Center report that users of smokeless tobacco are exposed to higher amounts of tobacco-specific nitrosamines — molecules that are known to be carcinogenic — than smokers.

West Nile Virus :: New human case of West Nile virus in Illinois

Dr. Eric E. Whitaker, state public health director, announced another confirmed human case of West Nile virus, bringing the total to seven in Illinois for 2007. The latest case involves a 50-year-old Cook County woman who became ill in early July. The first human case of West Nile virus for 2007 was reported in DuPage County on June 15. Human cases of West Nile virus in Illinois this summer have been reported in Cook, DuPage, Kane, Madison and Tazewell counties.