Recent clinical studies have proven that the photo-stabilized Helioplex technology found in Neutrogena(R) Ultra Sheer Sunblock SPF 70, is the best sun protection available in the United States today.
In order to determine a sunscreen’s effectiveness, people most often rely on SPF, (primarily a measure of UVB protection), however scientists and dermatologists are presently concerned with the deeper-penetrating and more detrimental effects of UVA sun damage.
According to research studies, UVA rays are responsible for premature aging, including wrinkling and dark spots; but most importantly, are also now believed to contribute to melanoma, the most deadly form of skin cancer. These longer UVA rays easily pass through glass windows and cloud-filled skies — making it ever more important to use effective sun protection every day.
One of the most powerful UVA sunscreen ingredients available in the world today is Avobenzone, however, it is photo-unstable, meaning it loses its effectiveness with continued exposure to sunlight.
With Helioplex, Neutrogena(R) discovered a revolutionary way to stabilize Avobenzone — allowing it to continue exerting its powerful sun-blocking effect in direct sunlight, and for a longer period of time.
Recent PFA values, (a measure of a UVA-ingredient’s effectiveness), conducted by an independent laboratory, revealed that Neutrogena(R) Ultra Sheer Sunblock SPF 70 had a PFA value of 26.5. No other recreational sunscreen available today in the US has demonstrated a higher value. With an unbeatable PFA owed to Helioplex plus the highest SPF available, Neutrogena Ultra Sheer Dry Touch Sunblock SPF 70 offers the best UVA/UVB protection there is. Nothing outlasts or outperforms it.
By harnessing the complete power of two sunscreens, namely Avobenzone and Oxybenzone that have long been recognized by the FDA as safe and effective, the Helioplex technology effectively covers the full UVA/UVB spectrum — helping to shield against all forms of sun damage, including superficial sunburns, premature aging and skin cancer.
While choosing a sunscreen used to be a simple numbers game, as easy as counting from SPF 2 to SPF 15, recent advances in both medical detection and sun protection technology have shown that there’s more to the sunscreen puzzle than just slathering on a high SPF — you clearly need to know your UVAs and UVBs as well.