A new fibre-based fat substitute that can reduce the fat content of baked goods by 50 per cent is to be launched in Europe by Swiss marketing group DKSH.
The oat-derived Z-Trim product has been developed specifically for the European market, as a more suitable alternative to its US corn-based equivalent, which raised GM concerns in Europe.
Z-Trim, according to its manufacturers FiberGel Technologies, can replace butter or oil in baked goods, reducing calories and increasing healthy insoluble fiber without altering the food’s original taste.
It is also suitable for use in deserts, meat products and dressings.
Oat Z-Trim will be targeted at major food makers, currently under pressure to increase the nutritional value of their products and reduce fat, to respond to the global obesity epidemic.