Beginning this week, Enviga, the sparkling green tea proven to burn calories, will start appearing on store shelves across the U.S.
The national rollout follows a successful launch in New York City, New Jersey and Philadelphia in November 2006. A delicious green tea beverage, Enviga was conceived by Beverage Partners Worldwide (BPW), a joint venture of Nestle S.A. and The Coca-Cola Company.
“Enviga represents the perfect partnership of science and nature, providing an optimum blend of green tea extracts (EGCG) and caffeine,” said Dr. Rhona Applebaum, chief scientist, The Coca-Cola Company. “Enviga is designed to work with your body to increase calorie burning. It creates a negative calorie effect ? in other words, you burn more calories than you get from drinking it. We believe consumers are smart and understand that Enviga is designed to complement, not replace, regular exercise, a sensible diet and other healthy choices they make throughout the day.”
How Enviga works
The Nestle Research Center (NRC) in Lausanne, Switzerland, has long studied the properties and benefits of green tea as part of its extensive global tea business. A recent study conducted by the University of Lausanne in cooperation with the NRC revealed that consuming the equivalent of three Enviga cans over the course of the day resulted in an increase in calorie burning.
“The accumulated body of scientific research shows that a combination of caffeine and green tea extract high in EGCG (epigallocatechin gallate) invigorates metabolism to gently increase energy use,” said Nestle researcher Dr. Hilary Green.
Studies have shown that when EGCG and caffeine are present at the levels comparable to that in three cans of Enviga, healthy subjects in the lean to normal weight range can experience an average increase in calorie burning by 60 ? 100 calories.
EGCG is a naturally occurring antioxidant in tea, including green tea. Enviga provides 90 mg of EGCG in each serving, along with 20 percent of the daily value for calcium. Enviga’s natural flavors and naturally active plant micronutrients make it a refreshing choice for maintaining a balanced lifestyle.