As the San Francisco Giants begin the final stretch of the regular 2011 season, they will have an added incentive to produce one, two, three innings for fans.
That’s because Bank of America, the Official Bank of the Giants, launched an integrated marketing program that ties the game’s ultimate defensive play with the new BankAmericard Cash Rewards credit card that automatically rewards customers with 1 percent, 2 percent and up to 3 percent cash back on their most common purchases.
In response to customer requests for a program that rewards consumers for the spending categories they use most, such as gas and groceries, Bank of America created the new BankAmericard Cash Rewards credit card as a solution for their everyday purchases.
BankAmericard Cash Rewards customers automatically earn 1 percent cash back on all purchases, 2 percent cash back on grocery store purchases, and 3 percent on gas station purchases. Customers earn the 2 percent and 3 percent cash back on gas and grocery purchases on the first $1,500 they spend in those combined categories per quarter. After that, they continue to earn one percent on purchases.
The BankAmericard Cash Rewards card includes a 10 percent bonus when customers deposit their cash rewards into their Bank of America checking or savings account. The new card has no expiration on rewards.
As part of the new campaign, Bank of America will tie the cash-back rewards credit card to baseball’s ultimate defensive display: the one, two, three inning, in which a pitcher retires the side without allowing a base runner. Starting September 9 and lasting through the end of the Giants’ regular season, select fans at AT&T Park will receive a $5 credit towards concessions and at the team’s store anytime the Giants have a one, two, three inning through the end of the seventh inning. The credit will be provided to randomly selected sections following the inning.
“Having worked with San Francisco Bay Area customers and clients for over a century, we value our sponsorship with the San Francisco Giants as a connection to the community, our heritage with the game and as an opportunity to showcase the ways we are providing straightforward financial tools for card customers to earn additional cash back,” said Raquel Gonzalez, Regional Consumer executive, Bank of America.
Bank of America has partnered with Giants pitcher Ryan Vogelsong to help launch the program by surprising fans at a local Safeway with free groceries, autographed items and other baseball-themed giveaways to highlight the value of the new rewards program.
Source: Bank of America
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Business EditorNew BankAmericard Cash Rewards Credit Card for San Francisco Giants Fans
by Business Editor ( Author at Spirit India )
Posted on September 10th, 2011 at 1:54 pm.
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